Meet the team
SARAH
Also known as Agent W to differentiate her from other Sarahs about the farm. She is the queen of FARMERS' social media, counts the pennies and makes sure we're always smiling.
SARAH
There's nothing this farmhand
can't do. It's really annoying when she leaves at the end of the day. We plan to build a house for her on the farm.
can't do. It's really annoying when she leaves at the end of the day. We plan to build a house for her on the farm.
Cat
Quick with a hammer and drill, Cat knows good design and colour. She operates with Ed, also on this page. Dream team.
Jeni
GARDENER
You can spot Jeni amongst FARMERS' wild gardens
no matter the weather.
You can spot Jeni amongst FARMERS' wild gardens
no matter the weather.
Bill
Co-founder of FARMERS'
Philosopher turned farmer.
Bill died in April 2023.
His enthusiasm and humour live on.
Philosopher turned farmer.
Bill died in April 2023.
His enthusiasm and humour live on.
Rich
Our man on the land. Rich looks after farm fields and orchards
and makes an appearance
in the Hay-on-Wye store once a week.
and makes an appearance
in the Hay-on-Wye store once a week.
FFION
Senior summer supervisor who's staying into winter. Loves a dip in the pond especially
when there's a camera around.
when there's a camera around.
Felicity
Design guru. Fel makes FARMERS' aprons, bags, cushions & other homewares and keeps her eye on the money.
Ed
HAPTIC CARPENTER
Ed makes beautiful things out of wood. His mark is all over the farm from beautiful birch tables in the office to the stunning hay barn. He is the Ed in Ed & Cat.
Ed makes beautiful things out of wood. His mark is all over the farm from beautiful birch tables in the office to the stunning hay barn. He is the Ed in Ed & Cat.
Emily James of Carpenter & Cloth
FARMERS' JACKET DESIGNER & MAKER
The talented Emily James designs and makes FARMERS' stunning jackets. She's working on jacket 0.3 out before Christmas 2023
The talented Emily James designs and makes FARMERS' stunning jackets. She's working on jacket 0.3 out before Christmas 2023
BANDIT
Bandit thinks he's in charge here. And, well, he is.
NANCY
DIRECTOR OF FARMERS'
Nancy set out to plant a lavender hedge in 2003 and ended up with the first lavender farm in Wales.
Nancy set out to plant a lavender hedge in 2003 and ended up with the first lavender farm in Wales.
Doreen
Seamstress Doreen is
our go-to person
for lavender bags.
our go-to person
for lavender bags.
Helen
DESIGNER OF CREAMS & BALMS
Helen designs and makes FARMERS' key products in her North Wales studio.
Helen designs and makes FARMERS' key products in her North Wales studio.
Judy
Judy is one heck of a lidder. Not a speck gets by her in the filling room. And, want a label stuck on perfectly? Call Judy.
