THE RECKLESS BEAUTY OF FARMERS’ PRODUCTS
FARMERS’ creams and balms begin life on a wild, rain swept Welsh hillside where the fields are so high it feels like they touch the sky. It is a rare lavender that grows at 1100 feet in Wales where this small team tends its crop in rhythm with their sheep farming neighbours. Lavender awakes from its winter sleep as lambing begins. At shearing time, the still is on and the scent of lavender oil, the unique ingredient in FARMERS’ products, is in the air. The dazzling beauty of this Welsh hillside is reflected in FARMERS’ restorative, hardworking, stylish products.
The oil is sent to our partner, the incomparable Helen Lowe, who designs FARMERS’ unique formulae in her north Wales studio. Helen makes creams in small batches with fresh, natural ingredients and never animal testing. All FARMERS’ products with the exception of the balms, which contain honey, are vegan.
FARMERS’ also make a perky scented line – without lavender – aiming to stimulate the senses, revive and reinvigorate. Oils of rosemary, lemongrass, peppermint, and eucalyptus are uplifting and energising.
The FARMERS’ name sprang from an encounter Nancy had in 2012 when she was invited to address the Wye Valley Grasslands Association on the topic of growing lavender on a hill farm. “I would be facing that species of rugged men and a few women who toil from dawn to dusk, no matter the weather tending their sheep: The Welsh Hill Farmer. I was quite nervous so I brought along my props: jars of body creams we were experimenting with at the time. It was ladies night and I thought they might like to try them. To my astonishment, so did the men. They plunged their hands into the pots of cream with gusto. Afterwards they told me about the toll work and weather took on their skin. One farmer held up his hands after slathering on our body cream and said ‘look, now they don’t smell like silage!’ It was a cold wet January night and as I drove home along our narrow track high up into the hills I thought of the name FARMERS’ HAND CREAM. We had it in a jar by June that year.”